![]() In her new book, How to Change, Milkman offers simple yet profound insights about why better understanding our own internal obstacles-such as laziness, procrastination, forgetfulness, or our tendency to favor instant gratification over long-term rewards-is key to changing ourselves for good. Today, Milkman is the codirector of Behavior Change for Good* (BCFG), an interdisciplinary initiative that studies how to achieve sustainable behavior change at scale. Just recently, BCFG researched what works to encourage flu vaccine uptake in two mega-studies, and suggested the findings could also help in the COVID-19 vaccine quest. ![]() ![]() And when Milkman couldn’t get herself to go to the gym as an engineering graduate student, she discovered the powerful strategy of “ temptation bundling” when she realized it was much easier to exercise when she could combine a gym visit with listening to Harry Potter. ![]() She found, for instance, that people are more likely to change their behaviors after a “ fresh start”-think New Year’s Day, or even the first day of a new month-that offer the perception of a clean behavioral slate. Milkman is a pioneering scientist whose discoveries have become some of the most influential in the field. But it was perhaps even more refreshing coming from Milkman, whose extraordinary reputation precedes her. ![]() It’s always refreshing when someone starts a conversation like this-by exposing their vulnerability and humanity. ![]()
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